Sixty collaborated alongside fellow members of the Bergen media cluster to enable the opening of a new and highly innovative studio for Norway’s leading commercial television broadcaster, TV2. The enhanced studio delivers engaging technologies such as Vizrt augmented reality graphics and virtual windows to enrich presentation value and heighten the viewing experience.
Sixty’s role in this joint collaboration was to help TV2 rebrand their news design package, and create a range of innovative AR openers for newscast, sportscast and economy news. By replacing the traditional show opener video sequence with live graphics, and running every opening sequence synchronised with robotic cameras, the AR opener is updated with up-to-date unique content collected from the current news topics. As a result, TV2 got a comprehensive studio set that responds to the fast-paced demands of news programming, enabling automated camera shots and the ability to seamlessly integrate and edit graphic overlays for live broadcasting.
Sixty’s involvement ensured that we were able to create an advanced and technologically flexible studio that can be tailored to specific programming and viewers, delivering an immersive and differentiated broadcast news experience
In collaborating with TV2 for this Media City Bergen project, we’ve been able to demonstrate how effective graphic overlays can transform the content on screen and enable operators to retain and increase viewership