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Designing a sports channel from scratch

Focusing on more sports genres, our client needed a fresh identity for their new sports channel. Sixty created a concept with playful motion-capture based animations.

TV 2 Sports dept.

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A strong X

While these animated idents gave the channel a diverse focus on sport, we needed to create a strong graphical identity for both screen and print, to clearly identify this sports channel as something extra. Sixty developed a strong logo ident based on the X in the name, and a grid pattern.

Bringing the brand further

The grid pattern was designed to maintain the identity without the use of the channels logo or the idents. It may be used to watermark footage, as a separate property on web or print, or within motion graphics.

For more than fifteen years I’ve been working with some of the greatest brands in the TV industry in Norway. My team delivers everything from intros to on-air graphics and studio designs. In Sixty we truly believe in personal service and we want to help you every step of the way.

Please do contact me with any questions, or if you would like to request an offer.   

Aleksander Berg, Producer, Sixty