BERGEN, Norway ― 4 December, 2017 - Sixty the interactive TV company, today announced that it has collaborated alongside fellow members of the Bergen media cluster to enable the opening of a new and highly innovative studio for Norway’s leading commercial television broadcaster, TV2. The enhanced studio will deliver engaging technologies such as Vizrt augmented reality graphics and virtual windows to enrich presentation value and heighten the viewing experience.
Norway’s Media City Bergen cluster is a world leader in augmented reality, graphics, visualisation, digitalisation, broadcast and television technology. Sixty’s role in this joint collaboration was to help TV2 rebrand their news design package, and create a range of innovative AR openers for newscast, sportscast and economy news. By replacing the traditional show opener video sequence with live graphics, and running every opening sequence synchronised with robotic cameras, the AR opener will be updated with up-to-date unique content collected from the current news topics. As a result, TV2 will have a comprehensive studio set that responds to the fast-paced demands of news programming, enabling automated camera shots and the ability to seamlessly integrate and edit graphic overlays for live broadcasting.
“By collaborating with members of the media cluster in Media City Bergen, we were able to tap into the cradle of global knowledge and expertise on our own doorstep and work alongside proven innovators and next generation developers,” saidEivind Netland, Head of Design, News/Sports/Current affairs at TV 2. “Sixty’s involvement ensured that we were able to create an advanced and technologically flexible studio that can be tailored to specific programming and viewers, delivering an immersive and differentiated broadcast news experience.”
The Media City Bergen collaboration included the use of Electric Friends’ W2 Tower and T2 Generic Trolley, which combine to overcome the complexities surrounding the movement of camera equipment around the studio floor, particularly during the filming of live opening sequences. Running on an invisible trolley cable management system, the T2 Generic Trolley and W2 Tower simplify the production of content by adapting to necessary slow and fast camera movements and reducing the risk of collisions with studio equipment, guests and crew.
“In collaborating with TV2 for this Media City Bergen project, we’ve been able to demonstrate how effective graphic overlays can transform the content on screen and enable operators to retain and increase viewership,”said Kjetil Horneland, CEO, Sixty. “This project shows how Media City Bergen is taking a world-leading role in producing technologies and solutions to meet the growing demand for more engaging and immersive viewing experiences.”