BERGEN, Norway ― 12 April, 2017 ―Sixty will demonstrate how it is redefining the future of television with a number of highly innovative multi-platform TV products, solutions and strategic partnership announcements at NAB Show 2017 (22-27 April).
Sports viewership is currently showing signs of decline. For instance, recent Bloomberg analysis of Nielsen data shows that viewing figures for the NFL’s prime-time games in 2016 dropped 14 percent since 2015. While such trends are cause for concern for sports broadcasters and rights holders, the need for immediate access to live sports-based content continues to drive eyeballs, even if this is at a falling rate.
These influences are at the heart of Sixty’s innovative product portfolio, which is designed to empower broadcasters, operators and content owners to deliver smarter, richer and more compelling services that stand out in a highly competitive and diverse industry landscape and enhance the sports viewing experience.
“The importance of delivering more immersive, exciting and unique user experiences should not be understated. Broadcasters have an opportunity to transform their offering, captivate audiences and monetise their live content by delivering highly valuable experiences across any platform or device,” said Kjetil Horneland, CEO, Sixty. “Through new, innovative products such as the Ease Live technology, we are enabling broadcasters and video platforms to increase the value of their investments by delivering highly enriched and interactive live sports experiences that will inspire sports fans across the globe.”
At NAB Show 2017, Sixty will show how its products and services enable broadcasters to innovate and implement a wide range of interactive features and graphics to enhance the television experience and ultimately excite viewers worldwide. This includes:
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